In this poignant TED Talk, activist, author and president of Advertising for Humanity, Dan Pallotta, calls out the double standard that prevents most charities from creating any significant change. Pallotta labels this as “our broken relationship to charities,” or the way we condone risk-taking and marketing as vital aspects of for-profit business, and praise nonprofits for frugality. Too many nonprofits, he says, are rewarded for how little they spend — not for what they get done. So instead of equating frugality with morality, Pallotta urges us to start rewarding charities for their big goals and big accomplishments, which inevitably require the use of funding — and that’s OK.
The way we think about charity is dead wrong:
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Feature photo by Pink Sherbert Photography